Our Annual Flavour Trend: Permissible Treats
Trends
3rd November 2025
Every year, we define our flavour trends by drawing inspiration from leading insights sources such as Innova Market Insights, Mintel, and Thefoodpeople. Our approach blends both top-down and bottom-up perspectives, exploring the broader forces shaping consumer tastes—from social, environmental, and governance issues to evolving behaviours and demographic shifts.
One of our most impactful flavour trends for 2025/26 is Rebellious Bliss—a movement that continues to thrive and resonate globally.
Why Permissible Treats?
In 2025, indulgence has taken on a new meaning. Consumers are embracing “little treat” moments, satisfying cravings, but doing so mindfully. It’s all about balance: indulging in flavours that feel rewarding, without the guilt.
We’re seeing a rise in permissible indulgence — where decadent flavours meet better-for-you formulations. Think less sugar, reduced salt, and smarter portion sizes that let people enjoy comfort and flavour, while still aligning with their wellness goals.
This year’s Pantone Colour of the Year, “Mocha Mousse,” perfectly reflects this sentiment. A warm, comforting hue that captures the essence of life’s simple pleasures and our desire for balance.
Flavour Inspiration:
- Mocha
- Honey Butter
- Pistachio
- Cinnamon
- Sour Cherry
- Charcuterie
- Lobster
Interested in staying ahead of the curve?
Contact us today at info@nactarome.com to access our full Annual Flavour Trends 2025/26 presentation.
Discover more about our 2025/26 trends here
Together, let’s explore how our natural flavour, taste & colour solutions can help bring Permissible Treats to life in your next innovation
