Our Annual Trend – Rebellious Bliss

Every year, we define our flavour trends by drawing inspiration from leading insights sources such as Innova Market Insights, Mintel, and Thefoodpeople. Our approach blends both top-down and bottom-up perspectives, exploring the broader forces shaping consumer tastes—from social, environmental, and governance issues to evolving behaviours and demographic shifts.

One of our most impactful flavour trends for 2025/26 is Rebellious Bliss—a movement that continues to thrive and resonate globally.

Why Rebellious Bliss?

Rebellious Bliss is all about unexpected flavour combinations and bold fusion foods that excite and inspire. From spicy-sweet “swicy” pairings to playful twists on timeless classics, this trend captures the adventurous spirit of today’s consumer.

According to Innova, 43% of consumers globally say:“I am looking for crazy creations that provide me with the ultimate indulgent experience.” It’s clear that bold and surprising flavours are no longer a niche curiosity—they’re a mainstream demand.

Flavour Adventures: A Consumer-Driven Desire

Taste experiences now play a central role in consumer choices, and the desire for new sensations is driving innovation across food and beverages. Rebellious Bliss is proof that innovation doesn’t always mean starting from scratch—it’s about reimagining the familiar in exciting, boundary-breaking ways.

Research from Innova also shows that new taste discovery is one of the most important drivers of enjoyment and pleasure in food (global average):

• Gen Z – 23%

• Millennials – 22%

• Gen X – 19%

• Boomers – 17%

Younger generations are leading the way, but the data shows that curiosity spans across all demographics.

From Idea to Innovation

Our R&D teams have been experimenting with a range of unconventional and daring combinations that embody Rebellious Bliss. Some recent highlights include:

• Dill Pickle Cola

• Caramel Mushroom

• Raspberry & Jalapeño

• Coffee & Lemon

These creations are designed to surprise, delight, and inspire—bringing rebellious innovation to categories where consumers least expect it. And the journey doesn’t stop here—we have many more exciting samples and concepts to share.

Interested in staying ahead of the curve?

Contact us today at info@nactarome.com to access our full Annual Flavour Trends 2025/26 presentation.

Discover more about our 2025/26 trends here

Together, let’s explore how our natural flavour, taste & colour solutions can help bring Rebellious Bliss to life in your next innovation