Trends
Pomelo may not be the first citrus flavour that comes to mind, but it is gaining popularity among brands looking to bring a fresh, premium twist to new product development.
As the largest member of the citrus family, pomelo delivers a bright, juicy profile somewhere between grapefruit and sweet orange, with delicate floral notes, subtle honey-like sweetness and far less bitterness than grapefruit. The result is a clean, refreshing flavour that’s perfectly suited to today’s health-conscious consumers.
Not all pomelos taste the same:
White pomelo – crisp and tangy with light herbal notes.
Pink pomelo – sweeter and juicier with subtle floral nuances.
Red pomelo – the sweetest variety, with a more tropical character.
Pomelo’s versatility makes it an exciting ingredient across a wide range of categories. It pairs beautifully with tropical fruits like mango, passion fruit and lychee, botanicals such as basil and mint, warming spices including ginger and cardamom, and elegant floral notes like elderflower and jasmine.
From sparkling waters and functional beverages to RTD teas, confectionery and desserts, pomelo brings a sophisticated citrus experience that feels both familiar and distinctive.
As consumers continue to seek globally inspired flavours, refreshing taste experiences and premium ingredients, pomelo is proving to be much more than an emerging citrus trend.
How would you use pomelo in your next product launch?
Whether you’re developing a refreshing summer beverage, the next standout clear whey, or looking to add something fresh and unexpected to your confectionery or savoury range, Fresh Pomelo is the perfect summer profile that’s sure to make an impression.
Get in touch with our experts at info@nactarome.com or contact your Account Manager to request a sample today.