Nactarome Broadens Brand Positioning to Natural Taste, Colour and Wellbeing Solutions
Events
11th November 2026
For years, our promise was clear: natural flavour, taste and colour solutions. It served us well.
But it no longer tells the whole story.
Our new website hero introduces the line that does: “Your partner for natural taste, colour and wellbeing solutions.”
Flavour and taste come together as taste. Colour stays and wellbeing joins them as a core pillar.
This is not a promise about the future. It describes what Nactarome already is today.
Consumers are rethinking what they eat and drink
People are asking more of their food and drink. They want products that are natural. Products that support how they feel, train and live. And they will not compromise on taste or appearance to get them.
That shift is reshaping categories. Functional beverages, protein snacks, supplements and sport nutrition formats are moving from specialist shelves into everyday routines. Brands need partners who understand both sides: what consumers enjoy and what they expect a product to do for them.
Two acquisitions, one broader capability
In 2025, Nactarome welcomed two companies that changed the shape of our group.
Plantex, based in France, brings deep expertise in botanical extracts, the natural actives behind many of today’s nutraceutical and functional products.
Claremont, based in the UK, brings proven expertise in sport nutrition, built by working with leading names in the segment.
Together, they strengthen our position in nutraceuticals and sport nutrition. And they complement the flavour and colour expertise already built across the group.
Three pillars, one partner
Our solutions now rest on three pillars:
- Natural Taste: flavours and extracts, taste ingredients and modulators, and texture ingredients that make products delicious, from first bite to last sip.
- Natural Colour: colour solutions from natural sources that make products appealing on the shelf and on the plate.
- Natural Wellbeing: botanical extracts and sport nutrition expertise that help products deliver on their functional promise.
As we shared at Fi Europe 2026, great products are built in layers: colour, aroma, taste, texture and wellbeing. Our new positioning brings every one of those layers under one roof.
What drives us, and what sets us apart
Our vision: to be the most customer-centric and inspiring partner of choice for our clients. Our ambition: natural, clean label and provenance, with traceable, sustainably sourced ingredients.
With our new positioning comes the Nactarome Difference:
- Global capabilities with local market knowledge
- Expertise across marketing, R&D, regulatory and manufacturing
- Flexible solutions, from bespoke to market-ready, with low MOQs
- Advanced analytics for faster product development
- Commitment to sustainability and high quality standards
What it means for our customers
For the brands we work with, the change is practical.
- One partner, more answers. Taste, colour and functionality, developed together rather than sourced separately.
- Joined-up expertise. A protein drink that tastes great, looks natural and delivers on its claim, built by one team.
- Room to grow. Support for brands moving into nutraceuticals, sport nutrition and functional food and drink.
Ready to explore what natural wellbeing can do for your next product? Contact our team.
Nactarome. The Colourful Taste of Nature.
Your partner for natural taste, colour and wellbeing solutions.
