Coral Sunset: July’s Colour of the Month

Inspired by the warm glow of a summer sunset, Coral Sunset blends soft pink and vibrant orange to create a fresh, modern and uplifting shade.

Its balanced character delivers visual impact without appearing overly intense, making it ideal for brands looking to create distinctive products with a natural and premium appearance. The colour works especially well with fruity, citrus, tropical and botanical concepts, helping reinforce flavour profiles such as grapefruit, peach, apricot, guava, watermelon and blood orange.

Thanks to its versatility, Coral Sunset can be used across a wide range of food and beverage applications. In beverages, it brings brightness to flavoured waters, juices, carbonated drinks, mocktails and functional products. In confectionery and bakery, it creates an appealing finish in gummies, candies, fillings, glazes and creams. It can also add warmth and freshness to yoghurts, dairy desserts, plant-based alternatives and frozen products.

Colour plays an important role in shaping the consumer’s first impression. Before a product is tasted, its appearance can communicate freshness, flavour and emotion. Coral Sunset evokes summer, optimism and enjoyment, while offering the flexibility to support both subtle and more expressive product concepts.

As demand for naturally positioned and visually attractive products continues to grow, Coral Sunset provides an effective colour direction for brands seeking to combine ingredient authenticity with strong shelf appeal.

Discover how Coral Sunset, our Colour of the Month for July, can bring warmth, freshness and a memorable visual identity to your next food or beverage innovation.