World Plant Milk Day: Plant-Based Beverage Trends & Insights

Did you know that today is World Plant Milk Day?

At Nactarome, we are proud to support beverage manufacturers in developing tasty, plant-based drinks that meet evolving consumer expectations. From sweetness enhancers and taste modulators that balance astringency and improve mouthfeel, to natural flavour, taste and colour solutions, we help brands bring their plant-based innovations to life.

The rise of plant-based milk in Western Europe

A quick look at the market reveals just how dynamic this category has become:

3 interesting data points about plant-based milk consumption

1. A growing market – valued at an estimated EUR 3-6 billion annually, with high single to low double digit growth in recent years.

2. Category penetration – plant-based milks typically account for 8-15% of total milk or alternatives volume across Western Europe, with even higher shares among younger, urban consumers.

3. Oat milk leading the way – now the fastest growing and, in many markets, the leading plant-based milk. Its creamy taste and sustainability credentials have allowed oat to surpass almond in several countries, while almond and soy remain important players.

3 reasons why consumers choose plant-based milks

1. Health and dietary needs – lactose intolerance, allergies, and perceptions of plant-based as healthier, such as lower saturated fat and naturalness.

2. Sustainability and ethics – lower perceived environmental footprint and animal welfare concerns strongly influence purchase decisions.

3. Taste, texture and coffee culture – oat milk’s creaminess and the rise of barista blends that froth perfectly for lattes and cappuccinos have made plant milks a staple in modern coffee culture.

The plant-based category is here to stay, and we are excited to help our partners innovate and stand out in this growing market.

Get in touch to learn more about our tailor-made flavour, taste and colour solutions!